of all the titles
currently in publication or on
the drawing boards here at DEFIANT, THE GOOD GUYS is my favorite. When
Jim told me the high concept of the book way back in October of 1992, I
couldn't get the smile off my face. This was wish
many times in your life have you thought, "If only I were super-strong,
I could..." or "Wouldn't it be great if I could leap off a balcony and
fly right in front of that girl I want to impress?"
THE GOOD GUYS
takes eight ordinary kids
and grants them their dreams of becoming superheroes. I don't know
you, but I'm jealous! Now I can hardly wait to see what they will do
these powers and compare it to what I might have done. I have a funny
it's a little more difficult being a superhero than we might imagine.
before that DEFIANT prides itself
on "keeping reality real." even in our most fantastic stories. What
way to make our newest heroes as real as possible than by modeling them
on real kids? THE GOOD GUYS Casting Call Contest sounded like a fun
that would involve our fans and, once the winner debuted in the book,
readers to identify with the kids that much more. The contest would
keep up DEFIANT's tradition of innovation: To the best of our
casting a comic book as if it were a movie has never before been done.
To say the
least, I was flabbergasted
at how many entries we actually received, from kids all over the world!
Having seen the submissions flow in, I thank my lucky stars that I was
not one of the judges. How Deborah Purcell, Jim Shooter, Grey, and
Shamus decided on eight kids was truly a superhuman effort, but they
particularly liked about this contest
was the involvement of both fans and retailers. Retailers were really
about the contest. about entering customers into it, and even entering
friends, relatives, and school classes. They did whatever they could to
drum up interest. this is what makes the comic book business so
People really care.
THE GOOD GUYS
Casting Call Contest was
so successful that we are already planning an ongoing Good
contest for guest stars and a Bad Guys contest for
older kids and
adults. We might even have a Bad Guys contest
exclusively for retailers!
Look for future announcements in both DEFIANT comic books and Wizard
Speaking of Wizard,
I would like
to extend a special thanks to Gareb Shamus, the Big Cheese himself, and
his whole staff. Without their support, the contest would not have been
the success it was. We look forward to continuing to work with them in
For all of
you kids who were not chosen,
I know I speak for everyone at DEFIANT when I say Thank You!
are all genuine Good Guys as far as we're concerned!
Commentary: This is a fairly straightforward
pat on their own back for creating a marketing angle that generated
talk and some buzz in the industry. In retrospect, the marketing angle
may have generated a lot of buzz, but did it bring in loyal readers
needed to keep the series going? Early sales on most of the
titles exceeded than the number of readers. Did this contest frustrate
the losers? These questions remain unanswered.
On the eve of our next
two title launches (WAR
DANCER and CHARLEMAGNE), I thought I
would take the opportunity
to bring you up-to-date on some of the marketing-related doings here at
DEFIANT. First, as you might have heard, CHARLEMAGNE
written by Jim Shooter, penciled by Adam Pollina, and inked by Mike
be polybagged in Hero Illustrated #9 (not bound-in
planned). This issue will not be printed again as a stand-alone comic
will eventually be included in a CHARLEMAGNE
We were so
pleased with the fan interaction
with The Good Guys Casting Call Contest that we
decided to do another
one. This time is The Bad Guys we're looking for,
and we're going
to choose one Bad Guy from among fans 16 and older, and one from among
comic book retailers. The prize is $1,000 cash for each winner, plus
winner's name and likeness created into a villain who will die a
death in an upcoming issue of THE GOOD GUYS.
The contest rules
and entry forms can be found in issue #32 of Wizard
date) and issue #7 of Entertainment Retailing
(February cover date).
Good luck, and may the worst guy--or gal--win!
begin in March, DEFIANT will
be producing a newsletter for fans and retailers. We haven't yet
what to call the newsletter (my idea was "DEFIANT Newsletter"--so
much for my imagination!), but regardless, it should offer you an
insider's view on some of the goings-on here at DEFIANT.
popular demand, Jim Shooter will
be conducting many of his "How to Create Comics" seminars, he
"I want to give something back to the industry." Looks like he'll get
wish, if even a fraction of the hundreds of people who've attended his
seminars take to heart Jim's tips on creating, writing, and drawing
Future seminars will be held at the University of Oklahoma; Los
Golden Apple Comics; San Francisco's Golden Gate Park; and the Chicago
Comic-Con. Hero Illustrated has agreed to be our
cosponsor for these
events, supplying every attendee with free packet of art
Watch for seminars in your area! Until then, stay DEFIANT!